Grow
Content that’s ranking for the wrong reason usually isn’t ranking at all.
You’re already publishing — the problem is it wasn’t built around search intent. This service replaces the volume quota with a written brief for every piece.
Fig. 01 — Every piece produced against a written brief, not a quota.
What a result looks like
- Measured by
- rankings and organic traffic per mapped topic, tracked against the content system’s own baseline — not vanity page-view counts.
- Reported as
- a monthly written update mapping each published piece to its intent and target gap, shipped on a stated monthly rhythm sized to the tier.
What's included
- Topical authority map
- Your site’s content organised around the topics and intents that actually matter to your business.
- Written content briefs
- A spec for every piece: target intent, gap it fills, structure — the same way every deliverable on this site is scoped.
- Cannibalisation cleanup
- Competing pages targeting the same query consolidated or reworked.
- On-page optimisation
- Every piece structured for both search intent and readability.
How this service is delivered
-
Map & brief
Topical authority mapping against your existing content and competitors’ gaps, then a written spec for each piece before anything is drafted.
-
Produce
Content written or reviewed against the brief, then optimised on-page.
-
Govern
Ongoing editorial calendar and cannibalisation checks on the stated monthly cadence.
Who it's for and the outcome
Who it's for
A business already publishing content that isn’t converting into rankings or leads, because it was produced to a volume quota rather than a written spec.
The outcome
A content system organised around topical authority, with every piece mapped to a specific search intent and a specific content gap — not a "N articles a month" quota.
Packages & pricing
| Package | Editorial | Content Programme Most chosen |
|---|---|---|
| Price | 1 400 € / month | 2 600 € / month |
| Turnaround | First deliverable in 10 working days | First deliverable in 10 working days |
| Includes | Topical authority map | Everything in Editorial |
| Written briefs | Cannibalisation cleanup | |
| On-page optimisation | Expanded publishing volume | |
| Editorial calendar | Quarterly content strategy review | |
| | |
Editorial
Briefs, topical mapping and on-page optimisation.
1 400 € / month
First deliverable in 10 working days
- Topical authority map
- Written briefs
- On-page optimisation
- Editorial calendar
Content Programme
Cannibalisation cleanup and expanded volume.
2 600 € / month
First deliverable in 10 working days
- Everything in Editorial
- Cannibalisation cleanup
- Expanded publishing volume
- Quarterly content strategy review
FAQ
Do you write the content, or just the briefs?
Both are available — briefs are included in every tier; who drafts against them (your team or ours) is confirmed at scoping and doesn’t change the published price for the brief and governance work.
We already publish regularly. What does this actually change?
Most content programmes fail on intent mapping and governance, not volume. This service replaces the quota with a brief and a topical map, so what you publish is aimed at a specific gap instead of a schedule.
What’s cannibalisation cleanup?
When multiple pages on your site compete for the same query, search engines often can’t tell which to rank — we find those conflicts and consolidate or re-scope the pages involved.
How is this different from generic content marketing?
Every piece is built from a documented search-intent gap, not a brand or thought-leadership brief — the goal is ranking and qualified traffic, not general publishing.